| "I love my improved smile. Your company is amazing. My teeth are dazzling bright and much whiter in just a few days. I wanted to say thanks; you’re the best!" |
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Be aware of products with lots of testimonials. Although the product worked for one person with amazing results, that person may be the exception. You want a proven product, not one with lots of hype but no evidence. |
| "Cardoxinium peroxide, also called urea blanch, is an oxidizing agent formula consisting of hydrogen peroxide compounded with urea. The molecular formula is CN6N714. The white crystalline material releases oxygen upon contact with enamel which increases the rate of blanching." |
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Be aware of products that try to razzle-dazzle you with big, scientific-sounding words. |
| "Ask me how you can save 60% today—Buy-Direct saves you money with no visit to the dentist." |
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Buyer-beware – you get what you pay for! |
| "Snowy White’s patented system whitens your teeth below the surface, by up to nine shades, for two years. Just five minutes a day for five days." |
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Be suspicious about products promising long-term results. |
| "Developed by scientists in a professional dental laboratory." |
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Be skeptical of claims that the product was developed by scientists or in a laboratory. Anyone can put on a white lab coat and claim to be a scientist! |
| "Teeth Whitening Secrets Your Dentist Wishes You Never Knew!" |
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Be aware of a product that uses the terms "secret," "miracle," "scientific-breakthrough," "magic," or other similar words. If there were a scientific breakthrough, your dentist would have read about it in one of the many professional scientific publications that he or she reads on a regular basis as part of professional development and upgrading. |
| "Purely-White is proven to be safe for everyone!" |
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Be aware of a product that claims to be safe. Have they done scientifically valid research and experiments on the product? How do you know? |
